How a retail brand becomes the obvious choice
Retail has never been short of choice. Most products can be found in multiple places, often at similar prices, and more and more, with similar levels of convenience. And yet, some brands become part of people’s daily lives, while others stay somewhere in the blurry background; used occasionally, or forgotten entirely. Though there have been […]
Seven social media traps to avoid
The social media landscape has never moved so quickly. With shifting algorithms and new platforms popping up every day, it’s no wonder so many brands feel overwhelmed. Just when it feels like you’ve nailed a strategy that works, everything changes. Suddenly, what served you well a few months ago feels near-useless today. In this ever-wild, […]
Why (and why not) it might be time for a brand refresh
Does something about your brand feel sort of… off? You’re not getting the right enquiries, people don’t seem to get what you do, you’ve been posting plenty on social, but cue the cricket noises. You can’t quite put your finger on exactly what it is, but all signs are pointing to “something’s not working”. Yep, […]
What makes a brand “human” in 2026?
With AI changing the business and marketing landscape so quickly, brands are having to take a step back and assess where they sit amongst it all. While many companies are successfully using AI to automate lengthy processes and boost efficiency, studies show that most consumers don’t trust brands to use AI responsibly. From copywriting and […]
Trust is the new currency: what’s next for financial services marketing in 2026
Another year has passed, and with it comes a fresh wave of marketing predictions for the new year ahead. As a creative agency, we couldn’t resist joining in. We’re proud to work with a number of financial services clients, so we’ll be focusing on this industry in particular. The sector is evolving quickly, and 2026 […]
Crime Does Pay
Be more dog. Eat fresh. Think different. All strong and memorable campaigns. All crimes against grammar. Throughout school, we’re taught how we should and shouldn’t write, but very often, we see advertisers and marketers taking the law into their own hands. I don’t know the rules of grammar. If you’re trying to persuade people to […]
It’s what’s inside that counts
Employer branding. It’s like the forgotten cousin of, well, branding. We admit, the words don’t exactly have the same shiny appeal or creative allure – but if there’s anything we can recycle from childhood clichés, it’s what’s inside that counts. Why does it matter? It might not be as apparent to the outside eye, but […]
What we can learn from rats
Marketers should take a leaf out of Banksy’s stencil book. We’re not condoning vandalism, but there are a few things we can learn from the elusive British artist. Behind the artwork, political statements and concealed identity, is a masterclass in modern marketing. Don’t give everything away at once People are suckers for a whodunnit, […]
Choosing the right design agency in Edinburgh: a complete guide
Not all agencies are created equal. This guide will help you choose the right design agency in Edinburgh by exploring the benefits of working with local experts, what to look for in a partner, and how the right choice can boost your brand’s success.
Beyond compliance: creative thinking from a financial services marketing agency
Compliance is just the starting point. In 2025, finance brands need creativity, clarity, and connection. Discover how a financial services marketing agency like Maclean Creative helps regulated businesses build trust, grow visibility, and market with confidence.