We’re hiring – Copywriter

At maclean, our copywriters are multi-talented and get access to a wide range of different projects. You will be involved in the creative process, from concept ideation to delivery, developing brand strategies, creating copywriting toolkits, and devising multi-channel advertising campaigns that maintain a consistent tone of voice across mediums. We are lucky to have a […]

We’re hiring – Account Executive

As an Account Executive you’ll work as part of a wider account team to provide support, ensure the smooth running of accounts and co-ordinate multiple projects. You’ll be responsible for the team admin and supporting the rest of the team in the successful delivery of client campaigns and projects –on time and on budget.   […]

A Day in the Life of… An intern

Our Account Executive Intern, Anna, shares her experience so far at maclean.  Tell us about yourself? How did you end up at maclean? My journey with maclean started in my second year of university. As part of my International Business with Marketing course at Heriot Watt University I had to conduct an interview with someone […]

A Day in the Life of… A Creative Director

Ever wondered what it’s like to be a Creative Director?  Jim reveals all in our second Day in the Life… Rise and shine!What’s your pre-work morning routine? My alarm (which is currently Waterfall by Vök) goes off at 5:45 am, Monday to Saturday. As an avid marathon runner, I like to get up and out […]

A Day in the Life

Ever wondered what it’s like to be an Account Manager?  Katrina reveals all in our first Day in the Life… Rise and shine!What’s your pre-work morning routine? I’d love to say I get up with the birds, make a healthy smoothie and do some yoga but in reality I savour being able to get up […]

What we can learn from rats

Marketers should take a leaf out of Banksy’s stencil book. We’re not condoning vandalism, but there are a few things we can learn from the elusive British artist. Behind the artwork, political statements and concealed identity, is a masterclass in modern marketing. Don’t give everything away at once People are suckers for a whodunnit, and […]

The seven deadly sins of marketing

Greed, sloth, gluttony, lust, wrath, envy and pride. These are the seven cardinal sins. Marketers have always used them to their advantage to lure customers in, manufacturing and developing psychological and emotional connections. They knowingly play on these human weaknesses, but when those same marketeers slip up and allow these dastardly ways to influence their […]

Navigating unchartered territory – a perfect storm for marketeers

How do you market your brand during a global pandemic? There’s no instruction manual for brand communications right now. No best practice. But with over a month in lockdown, we’re starting to see which communication strategies are really resonating with consumers and which are definitely not. We’re still in the midst of this upheaval, but […]

There’s no better time to up your app-game

When you’re new to working from home, it’s important to arm yourself with the right tools. You’re battling against two major foes – an onslaught of distractions and a whole new work environment. We’ve been adjusting to our new-ish surroundings for a few weeks and know it takes a bit of getting used to, but […]