Employer branding. It’s like the forgotten cousin of, well, branding. We admit, the words don’t exactly have the same shiny appeal or creative allure – but if there’s anything we can recycle from childhood clichés, it’s what’s inside that counts.
Why does it matter?
It might not be as apparent to the outside eye, but we know that what goes on behind the scenes of a brand has just as big an impact as, say, product, design and tone of voice. So much so that 96% of organisations say employer branding has the power to improve revenue and increase company valuation.
And the benefits don’t end there. Here’s four more reasons why you should invest your time. in employer branding sooner rather than later.
1. Become a talent magnet
Growing your team? A good reputation is step one in attracting the applicants you want. Effective employer branding can do the legwork for you – and keep your hiring costs to a minimum.
2. Foster loyalty
A strong sense of identity = a strong sense of loyalty. By investing in internal culture, company values and employee experience, you’ll see retention rates rise and job satisfaction soar.
3. Make way for motivation
Building on the last point – when your employees feel involved and engaged, the work improves. Motivation doesn’t grow on trees, but if you get your internal comms and branding right, innovation, creativity and productivity will flourish.
4. Ramp up your reputation
Truth is, employer branding isn’t just a cousin of branding or a supporting role to be side lined – it’s all the same thing; one can’t really be effective without the other. A great workplace for employees translates into a great customer experience, and ultimately a better perception of your brand.
How do you know when it’s working?
As with any kind of brand or communication strategy, measurement is a must. Keeping track of campaigns and initiatives over time can help you learn along the way, and in turn, continuously improve and refine your approach. Retention rates, colleague surveys, and engagement metrics are solid places to start.
Where do we fit in?
Whether supporting on culture shifts or day-to-day comms, to date, we’ve developed colleague videos, company magazines, PowerPoints, digital experiences and in-person events for our clients and their teams.
What could we do for you?
No brief is too big or too small. To find out more about our employer branding expertise and how we can work with you, get in touch today.