The power of personalisation

It’s 2021 and we’re drowning in data, so we may as well make use of it.

Marketers have never been more equipped to get personal with their subscribers via email, cutting through the noise with something a little more one-on-one

A Day in the Life of… A Digital Designer

Digital Designer, Frida, reflects on her time so far at maclean and joining completely virtually. Rise and shineHow do you start your workday? My goal is always to get up a couple of hours before the workday starts to get a bit of me-time. Going for a walk, a run, reading a book, baking some […]

A Day in the Life of… An Account Manager

Our newly-promoted Account Manager, Steph, gives us a behind-the-scenes of her role at maclean.  Rise and shineHow do you get ready for the workday? I like to try and get up and go for a quick morning walk around the Modern Galleries or Dean village, listening to Greg James on R1 or a podcast (‘Table […]

Don’t sleep on TikTok

TikTok. If your first thought was Kesha’s 2009 pop classic, you’re probably too old, right? Wrong. The social media platform is no longer a Gen Z only zone with 25-35 year olds joining in their droves. It has exploded in popularity over lockdown, and even though it has been around since 2018, remains a seriously […]