Social media SEO: how to optimise your content for search in 2026
TL;DR Social media isn’t just for scrolling anymore. It’s become one of the first places people go to search for information. That means creating great content is only half the battle. If you want people to find it, you need to optimise it too. Social media SEO is the process of making your content easier […]
Agency speak explained: a plain-English marketing glossary
Ever sat in an agency meeting wondering if everyone’s secretly speaking in code? “We’ll pop it in the deck, send the assets over, make a few amends, then we’ll need some thinking time before the pitch.” Perfectly normal agency conversation. Slightly baffling if you don’t spend your days surrounded by creatives. So, we’ve translated some […]
How to bring professional services to life with creative marketing
In a world full of qualified professionals, how does one firm stand apart from the other? The challenge for most professional services brands is that there isn’t a product to point to; nothing tangible for people to compare or test. What’s being offered is expertise and experience, both of which are difficult to show at […]
Generative Engine Optimisation (GEO): how to optimise your content for AI
TL;DR More people are asking ChatGPT, Gemini and AI Overviews for answers instead of just relying on good old Google. That means blog content now needs to work for AI as well as traditional search. Generative Engine Optimisation (GEO) is about creating content that’s easier for AI to understand, reference and surface in responses. The […]
Copywriting vs content writing: what’s the difference?
TL;DR Copywriting and content writing both play an important role in marketing, but they do different jobs. Copywriting encourages people to take action, while content writing builds trust and helps people make informed decisions. The best marketing strategies use both. Copywriting and content writing aren’t the same thing They’re often grouped together, but copywriting and […]
Retail Christmas ads that broke tradition – and why they worked
Ah, Christmas. A time for family, nostalgia and most of all, tradition. Conventional marketing wisdom dictates that when it comes to Christmas, tradition works best. After all, it’s a time when people go back to their roots; the time of year that anchors us to who we are, where we come from, and what we […]
The power of personalisation
It’s 2021 and we’re drowning in data, so we may as well make use of it.
Marketers have never been more equipped to get personal with their subscribers via email, cutting through the noise with something a little more one-on-one
A Day in the Life of… A Digital Designer
Digital Designer, Frida, reflects on her time so far at maclean and joining completely virtually. Rise and shineHow do you start your workday? My goal is always to get up a couple of hours before the workday starts to get a bit of me-time. Going for a walk, a run, reading a book, baking some […]
A Day in the Life of… An Account Manager
Our newly-promoted Account Manager, Steph, gives us a behind-the-scenes of her role at maclean. Rise and shineHow do you get ready for the workday? I like to try and get up and go for a quick morning walk around the Modern Galleries or Dean village, listening to Greg James on R1 or a podcast (‘Table […]
Don’t sleep on TikTok
TikTok. If your first thought was Kesha’s 2009 pop classic, you’re probably too old, right? Wrong. The social media platform is no longer a Gen Z only zone with 25-35 year olds joining in their droves. It has exploded in popularity over lockdown, and even though it has been around since 2018, remains a seriously […]