From specialist knowledge to clear solutions
Wilkie’s website wasn’t helping customers see its value. By developing a clear, accessible platform, we helped turn Wilkie’s deep technical knowledge into something prospective clients can easily act on.
For context
Wilkie is an advanced technical textiles manufacturer, working with category-leading businesses across industries including automotive, aerospace, defence, medical, and energy.
The challenge
The website was highly technical, with little context around Wilkie’s expertise or the industries they support. This created a barrier for new audiences trying to understand their capabilities and value.
Our approach
We restructured the site from the ground up, focusing on real-world context and bringing Wilkie’s collaborative approach to the forefront, while shifting the focus from products to solutions.
What we delivered
- Website architecture
- UX improvements
- Website copywriting
- Product catalogue with filtering
Impact
- Stronger positioning
- Clearer customer journeys
- A website built to support future growth
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