Bringing a new sub-brand to life
As Sainsbury’s Bank became Sainsbury’s Money, we developed a practical brand system that helped bring greater clarity and consistency to customer communications.
For context
Sainsbury’s Bank was the financial services arm of Sainsbury’s and our long-term client. When it was replaced by Sainsbury’s Money, we were tasked with developing a new brand system for the new entity.
The challenge
The new brand needed to feel fresh and distinct while remaining aligned with the wider Sainsbury’s master brand and meeting the regulatory requirements of the financial services sector.
Our approach
We developed new, creative ways to apply the existing master brand assets for a distinct look and feel, while staying true to Sainsbury’s and in line with regulatory needs.
What we delivered
- Brand guidelines
- Tone of voice guidance
- Social media guidance
- Templates and supporting assets
Impact
- A consistent framework for future communications
- Clearer guidance for customer-facing teams
- A flexible brand system designed to evolve with the brand
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