Client: ICAS
Sectors:
Making first impressions count
We partnered with ICAS to deliver a campaign for its Admission Ceremony, helping introduce the brand to new members while driving registrations through event branding and digital communications.
For context
ICAS is the global professional body for Chartered Accountants. Its annual Admission Ceremony celebrates newly qualified members as they join the profession, making it an important opportunity to introduce and reinforce the ICAS brand.
The challenge
ICAS wanted to enhance brand visibility at its Admission Ceremony, while increasing engagement and ticket registrations through digital promotion.
Our approach
We took an integrated approach, combining digital communications with on-the-ground event branding to strengthen brand visibility and drive attendance.
What we delivered
- Event programme design and print
- Pull-up banners, sails and hanging banners
- Magazine advertising
- Social media assets
- Email campaign
- Website advertising
- 23% increase in ceremony registrations
- 6.3% increase in Instagram engagement
- 70% email open rate, exceeding the KPI by 10%
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