We’re hiring – Copywriter

At maclean, our copywriters are multi-talented and get access to a wide range of different projects. You will be involved in the creative process, from concept ideation to delivery, developing brand strategies, creating copywriting toolkits, and devising multi-channel advertising campaigns that maintain a consistent tone of voice across mediums. We are lucky to have a […]

We’re hiring – Account Executive

As an Account Executive you’ll work as part of a wider account team to provide support, ensure the smooth running of accounts and co-ordinate multiple projects. You’ll be responsible for the team admin and supporting the rest of the team in the successful delivery of client campaigns and projects –on time and on budget.   […]

What we can learn from rats

Marketers should take a leaf out of Banksy’s stencil book. We’re not condoning vandalism, but there are a few things we can learn from the elusive British artist. Behind the artwork, political statements and concealed identity, is a masterclass in modern marketing. Don’t give everything away at once People are suckers for a whodunnit, and […]

The seven deadly sins of marketing

Greed, sloth, gluttony, lust, wrath, envy and pride. These are the seven cardinal sins. Marketers have always used them to their advantage to lure customers in, manufacturing and developing psychological and emotional connections. They knowingly play on these human weaknesses, but when those same marketeers slip up and allow these dastardly ways to influence their […]

Navigating unchartered territory – a perfect storm for marketeers

How do you market your brand during a global pandemic? There’s no instruction manual for brand communications right now. No best practice. But with over a month in lockdown, we’re starting to see which communication strategies are really resonating with consumers and which are definitely not. We’re still in the midst of this upheaval, but […]

There’s no better time to up your app-game

When you’re new to working from home, it’s important to arm yourself with the right tools. You’re battling against two major foes – an onslaught of distractions and a whole new work environment. We’ve been adjusting to our new-ish surroundings for a few weeks and know it takes a bit of getting used to, but […]

Crime Does Pay

Be more dog. Eat fresh. Think different. All strong and memorable campaigns. All crimes against grammar. Throughout school, we’re taught how we should and shouldn’t write, but very often, we see advertisers and marketers taking the law into their own hands. I don’t know the rules of grammar. If you’re trying to persuade people to […]

Working from home – how we’re making it work

As many families and businesses up and down the country venture into new ground, the Macleaners have been adjusting to our new full-time office environments, or lack thereof. For us, it’s business as usual – or as usual as it can be. And with a week of home working under our belts, here are a few things we’ve learnt so far.  Dress for success, not lounging  We’re […]