Client: Argos Financial Services
Sectors:
Making credit feel simple
We worked with Argos to create a brand system for Argos Pay, turning a layered credit proposition into something customers could quickly understand and trust.
For context
Following the sale of the Argos Financial Services card portfolio to NewDay, Argos introduced Argos Pay, a digital-first replacement for the Argos Card. The new platform combines multiple payment options in one account for a simpler, more flexible customer experience.
The challenge
Argos Pay needed to stand out as a new, modern offer while remaining clearly part of the Argos ecosystem. At the same time, it combined multiple credit options, making the proposition harder to communicate.
Our approach
We developed a scalable creative system designed to make the new product easier to understand, balancing clarity with flexibility while maintaining a strong connection to the Argos brand.
What we delivered
- Brand identity and creative direction
- Landing page concepts
- Campaign assets
- Customer migration communications
Impact
- 2.4 million customers successfully migrated to Argos Pay
- 8 million emails and 2 million letters delivered
- Strong engagement maintained throughout the rollout
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