How to bring professional services to life with creative marketing
In a world full of qualified professionals, how does one firm stand apart from the other? The challenge for most professional services brands is that there isn’t a product to point to; nothing tangible for people to compare or test. What’s being offered is expertise and experience, both of which are difficult to show at […]
Generative Engine Optimisation (GEO): how to optimise your content for AI
TL;DR More people are asking ChatGPT, Gemini and AI Overviews for answers instead of just relying on good old Google. That means blog content now needs to work for AI as well as traditional search. Generative Engine Optimisation (GEO) is about creating content that’s easier for AI to understand, reference and surface in responses. The […]
Copywriting vs content writing: what’s the difference?
TL;DR Copywriting and content writing both play an important role in marketing, but they do different jobs. Copywriting encourages people to take action, while content writing builds trust and helps people make informed decisions. The best marketing strategies use both. Copywriting and content writing aren’t the same thing They’re often grouped together, but copywriting and […]